How to Launch Your Website With a Ton of Hype
In the launching stages of a new social media platform or website it is crucial to utilize a strategy that will allow your company to get a good standing point before opening it to the public in order to insure success after opening to the public. When looking around at some of the more successful online businesses and watching the trends and ideas they have utilized, you begin to see some patterns or similarities that they have used to accomplish that “great standing point”, referred to above.
There are several that you will find in common between the real powerhouse online businesses however, the individual method being referred to, here, is a method that has been utilized by Google when launching Gmail and now Pinterest is utilizing it before they are fully opening their site for anyone to join. This is one of the absolute most effective methods for obtaining positive business reviews, exposure, and in building hype and name brand recognition, even before the website is available for all to see.
The method being referred to is the method used to become a member of the social media platforms and websites before they are actually open to the public for membership. This method involves only allowing membership to an interested individual if they are either referred by someone who is already a member or by being individually invited to become a member by one of the websites moderators. This allows the new member to have a unique V.I.P. feeling due to the sites exclusivity. It also gives the website trial users to work through bugs and to give them a business review, so that when the site is launched to the public there is already hype about it and a line of people waiting to sign up and become regular users. In a way you can say this method will either force your company/ website to go viral or it will be proof that you are going to be fighting an uphill battle.
This selective membership method is most effectively used before a site it launched to the public. If you were unaware of this method at that time it might be a good idea to pull your membership recruiting strategies back and implement this strategy and watch the hype for you site grow exponentially! One way or another people always want what they cannot have so using this method with a contest for referrals could also be very effective for a site that is already launched.
This method is mainly seen on the internet however it has been used in restaurants and business across the world since the beginning stages of modern business. Before any business opens to the public it first opens its doors to the people that make sure everything is in their specific places or in the example of a restaurant they allow people to try their food to make sure it isn’t just their kids or friends that say they have high quality food.
This method is the ultimate way to make a Pre-Grand Opening before you actual grand opening and should allow your business results to be elevated to higher point.